Rank Top 1 on Most Popular Video Sites
September 5, 2009 by Delphine Zhu
Filed under Real Estate Marketing, Video Marketing
If you haven’t used video marketing to promote your local business yet, you should do so right away. There are many benefits of doing video marketing for any type of niche, including the most competitive one i.e. real estate marketing.
Below is a good example of how my real estate agent client’s videos get ranked on top of two most popular video sites: Youtube.com and Tudou.com

Rank Top 1 on YouTube in 5 days
Background information about YouTube:
| Google rank | 9 |
| Alexa traffic rank | 4 |
| About YouTube | The largest and most popular video site in the world. |

Rank on page one of Tudou.com in 2 days
Background information about Tudou.com
| Google rank | 7 |
| Alexa traffic rank | 68 |
| About Tudou | The largest video site in China. |
(The reason I optimize the real estate agent’s video for two Chinese keywords is that, most of her clients come from China. So really, it works for any language! You just have to know what works the best for that language.
Of course there are hundreds and thousands of other video sites you can distribute your video to. The more you distribute, the more free traffic you will get to your website.
Google Tells What Most Popular Dental Services Are
August 26, 2009 by Delphine Zhu
Filed under Dental Marketing
Do you know what’s the most popular dental services your potential dental customers are searching for?
Do we guess or study the true stats and trends? Of course we have to look at what Google has showed us. Because over 70% of people in Canada are using Google to do online research, Google results are more likely showing a bigger picture.
Below is a chart showing all the hottest dental services I found through Google Insight:
That lovely chart clearly shows us that dental industry here in British Columbia Canada is somewhat a seasonal market. Because people are searching much less about any dental service from the beginning of November to the beginning of January. And the hot season for dental services (especially implant or implants) is from May to September.
So if you are thinking of launching your biggest dental marketing campaign, you’d be avoiding the whole Winter. When market is picking up in Spring, that’s the time for massive dental marketing until the end of Summer.
Real Estate Vancouver Market Competitive Research
August 1, 2009 by Delphine Zhu
Filed under Real Estate Marketing
As I showed in my last marketing journal post, there are over 20 million results for the search term “real estate agents vancouver bc”. At first glance, it seems impossible to beat all those 20 million pages in a few weeks or months. But when you look it closely, you will find:

real estate market Google search details
The top 10 listings are from local search results by Google map. Below that Google map result, you will find another 10 website search results on page one. Number 1 through 6 are different directory listing sites. The sites with an arrow mark beside that are the sites belong to 4 different realtors. On the right hand side, there are 8 Adwords ads where your site could be listed if you can afford $$ per click.
Those four realtors sites have page rank 3 or 4. One of them have around 48 backlinks while others have much fewer backlinks. All of those stats tell me one thing: there are many possibilities to beat those 20 million pages and get listed on Google page one.
However, I wouldn’t mind beat them at first, because there are averagely 200 searches per month for that particular search term. I would rather find some terms with higher search volume.
But it’s nice to have your site listed on the first page of Google when someone is looking for a real estate agent located in Vancouver, isn’t it? And it’ll be even better when you own listings number 1 through 6, won’t it?
Well, that’s exactly what I am doing for some lucky real estate agent right now. However it won’t happen overnight. And there are way more things to do for real estate marketing. Did you see those 20 million pages results? That is a really competitive market. And I bet any realtor be multiple listed on page one of Google will make a fortune.
Real Estate Market In Vancouver: Very High Competition!
July 31, 2009 by Delphine Zhu
Filed under Real Estate Marketing
Below is a market competition research for real estate market in Vancouver, British Columbia on July 31, 2009.
Here was what I found over 20 million results when I search “real estate agents Vancouver BC” on Google.

over 20 million "real estate agents in vancouver BC"
When I search “realtors Vancouver BC”, I got 641,000 results. However it does not mean there are 20 million or 641 thousands realtors in Vancouver BC.

641K "realtors vancouver BC" in Google search
There are many local map searching results showing on top of the Google search. When I click to see more results, Google gives me over 47,000 results. Those 47 thousand should be more or less accurate in showing the number of realtors who have been registered with Google local business.
Do you think your prospects will find YOU in over 47,000 realtors? What if your website is listed on page one of the Google search, not only once but by multiple listings?
I will show you more of my market competition research in my next marketing journal.






