Dominating Google First Page for 16 Keywords In 6 Months

As I had found out that Vancouver real estate market niche is highly competitive, I have been continuously promoting one of Vancouver real estate agents website for 6 months so far. Things were happening exactly as I’d predicted. Currently her website and all the web2 contents dominate first page of Google for multiple keywords. Actually not only it ranks top on Google, but on Bing and Baidu.

Here is the list of 16 highly ranked keywords for that website (on Google/Bing/Baidu):

keywords	ranking
温哥华华人房地产经纪	1,6,8
温哥华房地产	4,7,8,11
温哥华房地产博客	1,4,5,6
温哥华房地产播客	1,2,3,4
温哥华房地产投资	2,3,4,7
温哥华房地产经纪	3,6
温哥华海景公寓	9
温哥华海景房	3,4,8,10
buy homes in point grey vancouver	10
luxury homes for sale vancouver	1
point grey beach homes	1,2
point grey luxury homes	1,4,5,9
real estate point grey vancouver	1,3,6,7,8
sell real estate vancouver	9
top real estate agent Vancouver	1,2
vancouver point grey real estate	5,9,10

I am also monitoring other 15 keywords whose ranking is increased to 20 and above.

I had used almost all the search engine marketing methods including articles, web2, videos, bookmarking, directory, and podcasting. And I found that it usually take about 1 to 3 months for a domain to rank top 10 when using those multiple marketing methods consistently. I also found that videos were ranked much faster than other SEM method alone.

However for real estate, such a competitive niche, Google will not usually open up a window for video result for real estate related keywords. Therefore I had to use all the SEM marketing methods simultaneously.

For some of the keywords, Google happens to rank that website in the local business results, which is really a bonus for us. Because I didn’t add any geographic modifier to the keyword, Google still show the local business results.

SEM Myth: Branding For Uniqueness or Who You Really Are

Every business tend to brand its uniqueness against many other competitors who provide same or similar products or services. For the purpose of SEM (Search Engine Marketing), branding sometimes may go conflict with all the marketing effort to get traffic with high relevancy.

For example, a video conferencing company spends all its marketing efforts to brand themselves as a “video communications” company, just because their competitors do conferencing. But the problem is their customers do not see them as a “video communications” company. Their clients want video conferencing, and that’s what they see them as.

So when they put “video communications” as their main keyword to SEO their pages and hyperlinks, they got problem: their prospects couldn’t find them easily on search engines. That is a big mistake. A severe marketing mistake!

The correct way to both brand their business and to better SEM, they should add keyword modifier to their main keyword “video conferencing”. One way of doing that is to put location, i.e. county, zip code, into the main keyword.  “video conferencing Vancouver”  is a good keyword modifier sample. To add words which describing your quality is another great idea. For example, they can use “best video conferencing” or a combination of two as “best video conferencing Vancouver”.

Overall, it’s not an easy job to find those keyword modifiers which are both relevent to your services and attracting as many highly targeted traffics as possible to your site. It takes time and efforts in investigating and splitting test.

To employ a SEM expert to do the job for you will save you huge amount of time and money, if you don’t know how to do them yourself.