Mobile Marketing Potential For Local Business in Canada

According to the “Small Business Technology Poll” in US from AT&T, mobile and wireless technologies such as smartphones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners.

More than one-fifth of respondents said they could not be in business at all without wireless technologies, and a further 43% claimed it would be a major challenge. That makes mobile and wireless critical for about two-thirds of small businesses. This reflects the increase in use of mobile and wireless tech among small businesses over the past two years.

You must be asking how’s the mobile usage between Canadians.

In 2008, the Canadian Wireless Telecommunications Association (CWTA) commissioned Harris/Decima to assess the penetration of wireless phones among Canadian households and to help them understand key usage trends, behaviors, and attitudes surrounding wireless phones.

The results from the 2008 study reveal that not only has wireless phone usage increased significantly over the past 10 years, but that the way in which wireless phones are used has also changed a fair bit.

Text messaging and taking pictures tops the list of the most common activities that are performed with cellular phones (excluding voice calls). Canadians use mobile phones to send or receive text message at 44% of the total usage; to take pictures at 36% usage; to search on the internet at 7% usage.

Since more and more people use mobile phone to browse the internet, especially searching for local information, i.e. local weather, local news, local restaurants and stores, there are huge potentials for local businesses to approach their potential buyers through mobile marketing.

In a press release dated February 24, 2009, BIA/Kelsey predicted that mobile local search ad revenues in the U.S. will grow to $1.3 billion by 2013, from $20 million in 2008, representing a compound annual growth rate (CAGR) of 130.5 percent.

Additionally, BIA/Kelsey also predicts that mobile local searches will make up for 35% of all searches in 2013, up from 28% in 2008.

“As mobile data consumption rises, we expect local marketing to be a big winner,” said Michael Boland, program director, Mobile Local Media, The Kelsey Group.