No matter what industry you’re in, success in the online marketing is determined by conversion.
Sites like Amazon and Wal-Mart measure not only how many visitors view an item, but how many place the item in their shopping carts and then actually purchase it.
Even though you aren’t selling goods on your real estate site, you should always be concerned with how well your site is converting visitors into leads.
Many of the real estate sites that we see convert visitors somewhere in the range of 3%-5%.
Some of the other real estate agents’ sites convert higher, but most fail to convince its visitors that it is worth their time to leave their contact information in exchange for a glimpse at local listings, and, therefore, fail to produce a good ROI.
You really only have a few seconds before a reader moves on!
Due to the low conversion we know some real estate agents are experiencing, we always keep our eyes open for websites that convert at much higher rates to provide as examples to agents wanting to know how they can get better their ROI.