Onsite Video Interview Local Real Estate Agent

As one part of my marketing services, video marketing is considered to be the quickest and the most effective online marketing channel. Plus it is a lot more easier to get ranked by Google. (But it depends on what niche you are in. For real estate niche, it is the case.) It allows your potential customers to know you and like you without having to see you fact to face. Video interview is one of the most influential way to build local professional’s rapport. After producing and editing the video, I will then submit it to over 40 video sharing sites, like youtube, dailymotion, clip.tv, Metacafe and so on.

If you are interested to get the service, please contact me here.

Dominating Google First Page for 16 Keywords In 6 Months

As I had found out that Vancouver real estate market niche is highly competitive, I have been continuously promoting one of Vancouver real estate agents website for 6 months so far. Things were happening exactly as I’d predicted. Currently her website and all the web2 contents dominate first page of Google for multiple keywords. Actually not only it ranks top on Google, but on Bing and Baidu.

Here is the list of 16 highly ranked keywords for that website (on Google/Bing/Baidu):

keywords	ranking
温哥华华人房地产经纪	1,6,8
温哥华房地产	4,7,8,11
温哥华房地产博客	1,4,5,6
温哥华房地产播客	1,2,3,4
温哥华房地产投资	2,3,4,7
温哥华房地产经纪	3,6
温哥华海景公寓	9
温哥华海景房	3,4,8,10
buy homes in point grey vancouver	10
luxury homes for sale vancouver	1
point grey beach homes	1,2
point grey luxury homes	1,4,5,9
real estate point grey vancouver	1,3,6,7,8
sell real estate vancouver	9
top real estate agent Vancouver	1,2
vancouver point grey real estate	5,9,10

I am also monitoring other 15 keywords whose ranking is increased to 20 and above.

I had used almost all the search engine marketing methods including articles, web2, videos, bookmarking, directory, and podcasting. And I found that it usually take about 1 to 3 months for a domain to rank top 10 when using those multiple marketing methods consistently. I also found that videos were ranked much faster than other SEM method alone.

However for real estate, such a competitive niche, Google will not usually open up a window for video result for real estate related keywords. Therefore I had to use all the SEM marketing methods simultaneously.

For some of the keywords, Google happens to rank that website in the local business results, which is really a bonus for us. Because I didn’t add any geographic modifier to the keyword, Google still show the local business results.

Multiple Listed on Google Page One in 4 Weeks

Do you know that your business can be multiple listed on Google? That is we called multiple listings in online marketing strategy.

What if you own more than four or five listings on page one of Google for a certain keyword, that is called Google Domination! Once your business listings dominate Google page one, you or your business become the CELEBRITY in your niche.

Think about that for a moment… that means whenever someone type in that keyword and search on Google, you ensure more than 50% of the chance that he will click on any of your four or five listings and go to your site.

Chances are very few traffics (less than 10%) will go check listings on Google page two or after. Once you dominate Google page one, you get over 50% of total online traffics to your site. What amazing!

 

I am on my way dominating Vancouver Real Estate market. I get two listings on Page One of Google for the keyword “Point Grey Luxury Homes” since 3 days ago. It takes a lot of work and efforts in pushing these two listings, and I am continuing to work hard to maintain those spots and trying to get more spots on Page One. I will keep you updated.

Rank Top 1 on Most Popular Video Sites

If you haven’t used video marketing to promote your local business yet, you should do so right away. There are many benefits of doing video marketing for any type of niche, including the most competitive one i.e. real estate marketing.

Below is a good example of how my real estate agent client’s videos get ranked on top of two most popular video sites: Youtube.com and Tudou.com

 

Background information about YouTube:

Google rank	9
Alexa traffic rank	4
About YouTube	The largest and most popular video site in the world.

 

Background information about Tudou.com

Google rank	7
Alexa traffic rank	68
About Tudou	The largest video site in China.

(The reason I optimize the real estate agent’s video for two Chinese keywords is that, most of her clients come from China. So really, it works for any language! You just have to know what works the best for that language.

Of course there are hundreds and thousands of other video sites you can distribute your video to. The more you distribute, the more free traffic you will get to your website.

Rank #3 on Google page one on Day 10

Real estate marketing is tough. While one of my real estate agent clients’ website has been ranked on top of the Google page for the keyword phrase: “real estate point grey Vancouver”. It is a broad match by the way. There are over 53,500 competitors for that keyword.

It proved that my online marketing campaign for real estate niche is successful and highly effective. That site has been ranked from nowhere to Top 3 in 10 days!

But that’s not the end. Because my ultimate goal is to rank that site for the much more competitive keyword: “real estate Vancouver”. I will keep you updated.

 

Google Tells What Most Popular Dental Services Are

Do you know what’s the most popular dental services your potential dental customers are searching for?

Do we guess or study the true stats and trends? Of course we have to look at what Google has showed us. Because over 70% of people in Canada are using Google to do online research, Google results are more likely showing a bigger picture.

Below is a chart showing all the hottest dental services I found through Google Insight:

That lovely chart clearly shows us that dental industry here in British Columbia Canada is somewhat a seasonal market. Because people are searching much less about any dental service from the beginning of November to the beginning of January. And the hot season for dental services (especially implant or implants) is from May to September.

So if you are thinking of launching your biggest dental marketing campaign, you’d be avoiding the whole Winter. When market is picking up in Spring, that’s the time for massive dental marketing until the end of Summer.

Real Estate Vancouver Market Competitive Research

As I showed in my last marketing journal post, there are over 20 million results for the search term “real estate agents vancouver bc”. At first glance, it seems impossible to beat all those 20 million pages in a few weeks or months. But when you look it closely, you will find:

The top 10 listings are from local search results by Google map. Below that Google map result, you will find another 10 website search results on page one. Number 1 through 6 are different directory listing sites. The sites with an arrow mark beside that are the sites belong to 4 different realtors. On the right hand side, there are 8 Adwords ads where your site could be listed if you can afford $$ per click.

Those four realtors sites have page rank 3 or 4. One of them have around 48 backlinks while others have much fewer backlinks. All of those stats tell me one thing: there are many possibilities to beat those 20 million pages and get listed on Google page one.

However, I wouldn’t mind beat them at first, because there are averagely 200 searches per month for that particular search term. I would rather find some terms with higher search volume.

But it’s nice to have your site listed on the first page of Google when someone is looking for a real estate agent located in Vancouver, isn’t it? And it’ll be even better when you own listings number 1 through 6, won’t it?

Well, that’s exactly what I am doing for some lucky real estate agent right now. However it won’t happen overnight. And there are way more things to do for real estate marketing. Did you see those 20 million pages results? That is a really competitive market. And I bet any realtor be multiple listed on page one of Google will make a fortune.

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