Content is the king!” As I always emphasize when talking about ranking local business website to get more leads online.
Since everyone is talking about social media marketing nowadays, some local businesses ask me whether it’s important any more or whether it’s a must for a business to have its own website since social media seems to play more important role in everyday life.
Today I came across this article which I found clear out the myth about content marketing and social media marketing.
“The purpose of social media marketing generally tends to focus on two main objectives. First, it is used for brand awareness — generating activity and discussion around the brand. Secondly, it is used for customer retention/ satisfaction — brands can use social channels as an open forum for direct dialogues with customers, often around issues or questions that consumers have.
In contrast, content marketing’s website-based center of gravity enables it to focus more on demand generation. As quality content brings prospects to a brand’s site, brands can develop a relationship with the prospects and nurture them towards a lead conversion or purchase.”
So, it seems that social media marketing tends to be the natural first step in this process: Access to users is direct because obviously users spend tons of time on social networks.
But as brands become more familiar, the next step must move toward content marketing. Because in content marketing, brands must producer longer-form, higher-quality content and build audiences on their own site. But the rewards and results are, arguably, more powerful. Brands can engage more deeply with their customers through content marketing efforts. And by driving consumers to its own website, the brand has a greater opportunity to gain leads and move them down the conversion funnel.
Then social media becomes a useful channel for brands to service new and existing customers to build strong customer relationship.
That’s how social media and website play together. You can’t miss anyone of them to achieve online marketing success for your brand and business.