Not surprising to me though, Google has recently stated that 20% of all searches are related to location. That translates to approximately 2.6 billion searches a month, and that number is increasing by about 50% per year.
But how you can take advantage of this local search trend to generate more qualified leads to your website? There are three steps you can do about it.
First of all, find out the geo modified keyword phrases for your business. What is Geo-modified keyword? Simple, it is the best word to describe your business or professionalism plus the city, town or even postal code of your area. For example, if you are a real estate agent who specializes in selling West Vancouver properties. The best Geo-modified keywords for your business are “West Vancouver real estate agent”, “Realtor in West Van”, “selling properties in West Vancouver” and so on.
Secondly, you will want to optimize those geo-modified keywords in your website (if you have one), which I call it “on page SEO“. How to do the optimization job? Easy but could take relatively long time. Technically, you will want to mention the keywords almost everywhere and as often as possible. (But don’t overdo it, otherwise Google could think it spam.) What I mean by “everywhere” – In the site meta keyword, site description, site title, blog title, blog content, footer, deep linkings and so on.
Thirdly, you will need to hire local marketing company or professional to do all kinds of search engine marketing, which I call it “off page SEO“, to push your website to rank for those Geo-modified keywords. Although nobody (including Google itself) could guarantee the rankings of your site for any keyword, meaning you will find your website’s ranking will be up and down for any keyword, the overall ranking of your website can be improved in the long term if that marketing company or professional use the correct and most efficient marketing strategies.