Although Google used to include social network updates i.e. Facebook, Twitter, Flickr updates in its organic search results, (and I believe Google is still testing it for some of the keyword search terms), most marketers believe that social media won’t count in SEO the website itself.

Because to SEO the website is totally different than to SEO the social media properties. For example, you can and have to SEO your Facebook page and your twitter account with the proper keywords. But all the SEO jobs you did to optimize your social media properties won’t improve the ranking of your money site directly.

Well, that may not be the case any longer with Google’s official introducing about its +1 social sharing button. What’s +1 button? According to Google:

As the site owner, you would probably like to add +1 button on your web pages and encourage visitors to click on that button, so that the site will likely to be ranked on Google’s organic search results, in another word your site’s SEO could be impacted by numbers of clicks on that +1 button.

We will see down the road how +1 button really plays in SEO. Or at least we believe that Google thinks it really important to have social sharing to play its role in SEO.

Original contents from DelphineZhu.com - real estate marketing, social media marketing, mobile marketing, app marketing, SEO and more

Why? Because organic search engine still reigns.

Natural search results, which are also known as organic search results, are critical to be successful in marketing online. After all, people are easily giving up after just one or two clicks when searching for something on the internet.

According to iCrossing, of all the organic search visits, 95.8% were on Google’s first page and then left for other search terms; only 2.5% of them went to the second page; and the remaining 1.7% might go further to third or forth pages.

That was true across the big three search engines (Google, Yahoo and Bing), with at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.

That’s why businesses owners are willing to invest big in search engine optimization so they will appear in those results and benefit from the huge portion of clicks that go to the top hits.

Note: The market share of organic search visits between three major search engines: Google 74%; Yahoo 13%; Bing 13%.

Original contents from DelphineZhu.com - real estate marketing, social media marketing, mobile marketing, app marketing, SEO and more