Pretty much like to SEO any web content, the first step to SEO your APP no matter its a iPhone, iPad, Android App or Blackberry App, always starts with proper keyword research.

Ask yourself the following questions before you will come up with the primary keyword term:
1. What’s the best category of your app?
2. What OS platform is your app good for?
3. What problem does your app solve?
4. What’s the uniqueness of your app? Comparing to similar ones in your category.
5. What is the name of any related app which ranked on the top?

When you have your primary keyword term to your best knowledge, put them in Google search to find its competition level, which is how many search results do you get for that primary term? Add modifiers to that primary keyword till you will find some variation keyword phrase whose phrase match search result is less than 100k in Google. At the same time, you’d better find out the actual search volume for that variation keyword phrase. If it comes up with decent amount of search numbers, you want to use that one for your app marketing.

I suggest that you should come up with 3 to 5 keyword phrases to put in your app title and description. And when you promote your app, use those keyword phrases as the anchor text links to your app download url or to your app review links.

Original contents from DelphineZhu.com - real estate marketing, social media marketing, mobile marketing, app marketing, SEO and more

Every business tend to brand its uniqueness against many other competitors who provide same or similar products or services. For the purpose of SEM (Search Engine Marketing), branding sometimes may go conflict with all the marketing effort to get traffic with high relevancy.

For example, a video conferencing company spends all its marketing efforts to brand themselves as a “video communications” company, just because their competitors do conferencing. But the problem is their customers do not see them as a “video communications” company. Their clients want video conferencing, and that’s what they see them as.

Keyword Search SEM

So when they put “video communications” as their main keyword to SEO their pages and hyperlinks, they got problem: their prospects couldn’t find them easily on search engines. That is a big mistake. A severe marketing mistake!

The correct way to both brand their business and to better SEM, they should add keyword modifier to their main keyword “video conferencing”. One way of doing that is to put location, i.e. county, zip code, into the main keyword.  “video conferencing Vancouver”  is a good keyword modifier sample. To add words which describing your quality is another great idea. For example, they can use “best video conferencing” or a combination of two as “best video conferencing Vancouver”.

Overall, it’s not an easy job to find those keyword modifiers which are both relevent to your services and attracting as many highly targeted traffics as possible to your site. It takes time and efforts in investigating and splitting test.

To employ a SEM expert to do the job for you will save you huge amount of time and money, if you don’t know how to do them yourself.

Original contents from DelphineZhu.com - real estate marketing, social media marketing, mobile marketing, app marketing, SEO and more