Most Popular Mobile Search Business Types

The following are the most popular mobile search business types according to Google stats.

• pizza
• restaurants
• bars
• taxi
• car service
• limo also limousine
• auto repair also car repair
• auto insurance also car insurance
• tire repair
• oil change
• car wash
• used cars
• car rental also auto rental
• car towing also auto towing
• bike shops also bicycle shops
• bike repair also bicycle repair
• bike rental also bicycle rental
• flower delivery
• delivery
• nail salons
• hair salons

Obviously those businesses are reaching the most consumers on the go. If your business type is in one of them, you’d better have a mobile ready website which works perfectly under both traditional internet browsing and mobile browsing.

It all matters to be on the first page of Google!

Why? Because organic search engine still reigns.

Natural search results, which are also known as organic search results, are critical to be successful in marketing online. After all, people are easily giving up after just one or two clicks when searching for something on the internet.

According to iCrossing, of all the organic search visits, 95.8% were on Google’s first page and then left for other search terms; only 2.5% of them went to the second page; and the remaining 1.7% might go further to third or forth pages.

That was true across the big three search engines (Google, Yahoo and Bing), with at least 95% of traffic from each originating from the first page of results after a nonbranded search. Less than 2% of search-referred traffic came from clickers persistent enough to look for results after the second page.

That’s why businesses owners are willing to invest big in search engine optimization so they will appear in those results and benefit from the huge portion of clicks that go to the top hits.

Note: The market share of organic search visits between three major search engines: Google 74%; Yahoo 13%; Bing 13%.

Canada Internet Users

Canada’s Internet population continues to grow – by 2013, it will hit 25.9 million, or nearly 75% of the entire nation. That’s is really impressing. The total population as of January 2009 is around 33.5 million, while 69.2% of them (23 million) are internet users.

Many of these people are among the world’s most committed Internet users, spending 45 hours or more online each month. Since over 70% of the internet users are searching for local related content according to Google, local business marketers should be adapting to the online search surge.

While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.

But traditional media isn’t dead — television still dominates, especially in the highly desirable over-35 audience.

(resource: emarketer)

Local Small Businesses Raise Search Spend

Small businesses using search advertising have sharply increased their search engine advertising in Q3 2009, according to data from WebVisible. Average spending by small-business search advertisers was up 91% year over year and 93% quarter over quarter in Q3. While Google still got most search spending, it lost 5% of the spending share over over last year. Bing gains 2.9% of the spending share.

More and more local small to medium businesses have concluded that over half of new customers are ‘referred’ by the internet. According to Google, more than 70% of the online searches are for local products or services. Remember, we are talking about billions of online searches everyday.

Stats show that 90% online commercial searches result in offline purchase; 82% of local searches follow up via online store visit, phone call or purchase. However 90% of local businesses have no clue of what to do to take advantage of those online local searches to benefit their local businesses.

Rank #3 on Google page one on Day 10

Real estate marketing is tough. While one of my real estate agent clients’ website has been ranked on top of the Google page for the keyword phrase: “real estate point grey Vancouver”. It is a broad match by the way. There are over 53,500 competitors for that keyword.

It proved that my online marketing campaign for real estate niche is successful and highly effective. That site has been ranked from nowhere to Top 3 in 10 days!

But that’s not the end. Because my ultimate goal is to rank that site for the much more competitive keyword: “real estate Vancouver”. I will keep you updated.

 

Build Your Personal and Business Brand Everywhere Online

When I read the news that WhitePages.com will soon allow people to edit information in their listings in the online directory to help attract more registered users. It proves that there are more and more competitions for local businesses into the online marketing exposure.

Local businesses are looking for more online exposure as to refresh its online presence and expand its services beyond basic listings. Actually WhitePages is not the first one to take initiatives to involve local business online. Google always leads the online marketing campaign that Google local business profile is the perfect example for its intention.

Real Estate Vancouver Market Competitive Research

As I showed in my last marketing journal post, there are over 20 million results for the search term “real estate agents vancouver bc”. At first glance, it seems impossible to beat all those 20 million pages in a few weeks or months. But when you look it closely, you will find:

The top 10 listings are from local search results by Google map. Below that Google map result, you will find another 10 website search results on page one. Number 1 through 6 are different directory listing sites. The sites with an arrow mark beside that are the sites belong to 4 different realtors. On the right hand side, there are 8 Adwords ads where your site could be listed if you can afford $$ per click.

Those four realtors sites have page rank 3 or 4. One of them have around 48 backlinks while others have much fewer backlinks. All of those stats tell me one thing: there are many possibilities to beat those 20 million pages and get listed on Google page one.

However, I wouldn’t mind beat them at first, because there are averagely 200 searches per month for that particular search term. I would rather find some terms with higher search volume.

But it’s nice to have your site listed on the first page of Google when someone is looking for a real estate agent located in Vancouver, isn’t it? And it’ll be even better when you own listings number 1 through 6, won’t it?

Well, that’s exactly what I am doing for some lucky real estate agent right now. However it won’t happen overnight. And there are way more things to do for real estate marketing. Did you see those 20 million pages results? That is a really competitive market. And I bet any realtor be multiple listed on page one of Google will make a fortune.

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