How Local Business Can Turn an Exchange or Return Into A Big Upsell

The Adidas manager made a big mistake because although I got item exchanged, I feel very bad about their store and about “Adidas” the brand. They won’t be happy either because they took that damage item anyway. Plus I would no longer shop with them and I will tell everyone about it. Especially with the internet, things get worse more quickly.

Their poorly trained store associates and sales manager make Adidas lose way more sales which they’ll never see or realized. They fail to realize that customers who ask for exchange or return are still buying customers. They are the customers walking in, offer the store another chance to upsell. They are the buying traffics, just like free internet traffics driven by a buying keyword (it could be a negative keyword in this case, but it is still a buying keyword). While many other customers who walk by but never walk in, are like free internet traffic with no conversion which means no sale.

Actually things can be totally different. If I were the manager, I could turn such case into a big profit for the store. Instead of saying: “sorry we can’t accept that exchange or return, for (whatever reason)”, the smarter way is to explain that “we really want to help, but for case like this, we really can’t do the exchange. BUT!”

Good things always start with the magic “BUT”. “But we would like to give you a special deal today to make it up, just for you!” “How about I giving you a special $10 discount when you buy $100 today?” That way, I guarantee store not only save that customer but make way more sales. The store won’t have to take that $10 lost, and the customer will feel happy too because he gets a good deal! That’s what I called win-win solution for the business and the customer.

Or even though customers don’t want to take that special deal, just refund or exchange the item. That way you save those customers. Who says they wouldn’t buy hundreds from you in the near future!

Local retail business owners shall learn the lesson from this. It shows how you could turn an exchange or return into a big upsell to make big profit. Best of all, to get a happy customer, who will shop at your store ever and ever again.

Rank Top 1 on Most Popular Video Sites

If you haven’t used video marketing to promote your local business yet, you should do so right away. There are many benefits of doing video marketing for any type of niche, including the most competitive one i.e. real estate marketing.

Below is a good example of how my real estate agent client’s videos get ranked on top of two most popular video sites: Youtube.com and Tudou.com

 

Background information about YouTube:

Google rank	9
Alexa traffic rank	4
About YouTube	The largest and most popular video site in the world.

 

Background information about Tudou.com

Google rank	7
Alexa traffic rank	68
About Tudou	The largest video site in China.

(The reason I optimize the real estate agent’s video for two Chinese keywords is that, most of her clients come from China. So really, it works for any language! You just have to know what works the best for that language.

Of course there are hundreds and thousands of other video sites you can distribute your video to. The more you distribute, the more free traffic you will get to your website.

Who Does Not Enjoy Free Music?

Fee-based music or Free music with ads, your choice?

Asked to imagine a world without ad-supported music, most people said they would leave the legitimate market rather than pay for music outright.

Who gets benefit from Free music?

Music lovers for sure. But Myspace is the big lucky guy who gets the most benefit from millions of free web traffics. More than one-half of users who currently take advantage of peer-to-peer sharing said they would look to services such as MySpace Music.

The free model has helped MySpace Music soar in popularity over the past year. According to Nielsen, year-over-year traffic to the site has increased more than 1,000%, making it the third-most-visited music site on the Web.

The top three music sites are: AOL Music (22,686 thousands unique visitors in June 2009), Yahoo Music (20,571 thousand), Myspace Music (12,130 thousand).

Home Broadband Is A Must Even In Today’s Downtune

Consumers of all income levels are cutting spending because of the economy. Where will they trim the fat first?

Strategy Analytics surveyed household decision-makers to find out.

When it came to home entertainment and communications budgets for the next year, 69% of the households said they would either keep or increase their spending on home broadband.

Other services, including pay TV and landline phones, were not so lucky. But mobile data plans were most vulnerable.

Nearly one-half of respondents (48%) said they would drop the mobile data services completely if forced to scale back, while a further 17% would move to a lower-tier plan to save money.

“These results suggest that, while American consumers consider home broadband service to be a vital utility, they see mobile data service as simply a ‘nice to have,’” said David Mercer of Strategy Analytics.

According to The Pew Internet & American Life Project, 22% of US adults cut back on mobile service in the year prior to March/April 2009 to save money. Just 9% canceled or cut back on Internet subscriptions.

Ask yourself: will you survive without using internet everyday?

Will your local business still survive tomorrow without sharing even a tiny portion of trillions of searching traffic everyday from internet?