Based on analysis of use of a content-sharing widget, more people use Facebook to share links than any other service, including e-mail.

According to AddToAny, creators of content-sharing and Web publishing tools, including a popular social media widget, Facebook accounts for 24% of uses of the widget to share links to articles, videos and other content, trumping e-mail at 11.1%.

As of July 2009, Top 5 social media widgets (% share):

1. Facebook 24%
2. Email 11.1%
3. Twitter 10.8%
4. Yahoo Bookmark 5.5%
5. Myspace 5%

In a recent survey, large majorities rated social media marketing effective at influencing brand reputation, increasing awareness and improving search rankings and site traffic. Social media was considered less effective, but still good, for internal communications and driving online sales.

Marketers thought the best specific tactics were user reviews, relationships with bloggers and discussion groups through social media marketing.

What is social media marketing?

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