There are two steps to do Email marketing for any type of local business: the first one is list building and the second is to run email campaigns.

For local restaurant businesses, there are many ways of building your email list. Here are just some examples:

1. Include an email sign…

The other day I received a mail newsletter from one of the local dental practices. It is the only newsletter I’ve ever received for the past couple of years. I was curious enough to go through every articles and news there. I would agree that they have done a…

What’s the word to better describe “Email deliverability”? – “Inbox placement rate” (IPR)

I think this better explains what marketers mean when they say “delivered” – because anywhere other than the inbox is not going to generate the kind of response that marketers need. The problem with the term “delivered”…

MailerMailer stats shows that, unique email marketing gets averagely 12.5% open rate in the second half of 2008, which is 0.68% lower than first half of 2008, and 1.46% lower than year 2007.

Statistics shows that how often e-mails were opened and clicked varied with the industry of the…