When I read the news that WhitePages.com will soon allow people to edit information in their listings in the online directory to help attract more registered users. It proves that there are more and more competitions for local businesses into the online marketing exposure.
Local businesses are looking for more online exposure as to refresh its online presence and expand its services beyond basic listings. Actually WhitePages is not the first one to take initiatives to involve local business online. Google always leads the online marketing campaign that Google local business profile is the perfect example for its intention.