Does Anyone Trust the Media?
Globally, the most trusted information source was friends, with 42% of those surveyed saying that they trusted word-of-mouth recommendations. About an equal number trusted TV news (41%), online news (40%) and newspapers (39%).
Naturally, there were variations in media trust from country to country, but several patterns emerged.
Internet users in the US and Canada held similar attitudes toward the media, with the largest differences in the USâ€™s comparative lack of trust in newspapers and TV news.
Surprisingly to me that, Wikipedia, despite being among the most highly visited Websites worldwide, was less trusted among the countries surveyed than industry magazines, industry Websites and product comparison sites.