From Vancouver Local Android App Success To Google Mobile Marketing Strategy

According to the local Vancouver news today (Oct 18, 2010): Joseph Luk’s Movie Finder app has rocketed to the top of its category in the Android market. And why would a mobile application like that movie finder be so popular?

In order to answer this question, you got to know about Android first. Android has exceeded iPhone in American’s mobile operating system market share in 2010. And Google is that big hand behind Android.

Google has made tremendous strides in mobile, including mobile search and the development of the Android operating system powering phones such as the Motorola Droid and its own Nexus One. Google‘s increasing presence in mobile is reshaping not just the mobile business but also marketing in general.

Why mobile?

Because We should be looking at mobile across the entire world as a global play.

Two-thirds of the world‘s population has a mobile phone subscription—4 billion people—and there will be 5 billion wireless subscribers worldwide by the end of this year, according to some estimates.

According to Google, mobile will soon have more reach than TV, radio or the Internet and mobile is the access point to the Internet in the developing world.

Google also claimed that “Search has been our core business for many years now, and we actually receive many more searches on mobile than we do on desktops in developing markets.”

Morgan Stanley recently predicted that more users will access the Internet via mobile devices than desktop PCs within five years.

Market researcher IDC is even more bullish, predicting that this is going to happen sooner than that—by 2013.

As you can see, Google has realized this mobile marketing trend and is taking massive actions to welcome the internet future. Android is one of its mobile marketing strategies. By far it’s very successful.