Don’t Let Mobile Email Marketing Stop You

Wondering how many percentage of mobile users are using the mobile devices to read email, browse the internet and send instant message? According to a 2010 Pew Research Center study, 40% of adults use the Internet, email or instant messaging on a mobile phone, up from 32% in 2009. In addition, over two-thirds of business-to-business emailers read emails on their mobile devices.

So if you want to reach your potential buyers by emails, you should not only look at your email marketing for computers, but make it mobile friendly.

However there are some challenges when you use email marketing to mobile users. And I just want to mention a few of them here:

Challenge 1: How do you know people are using which devices and what software to read emails on the go?

Because some people are using the simple or old mobile phones that might only get plain text messages. While those iPhone users can get and view HTML rich messages without a problem.

Solution: Always make two versions of your email: plain text version and HTML version. And you want also to make your message short and to the point. And don’t forget to make your email title tidy and clear to give readers a best snapshot of your offer.

The thing is mobile users are only seeing a short portion of your message at a time due to the limited screen space (up to 4 inches). SO make sure your message title will entice the readers to open up your email. And your message in the first one or two sentences will make sense to them at all. Otherwise you will find your email marketing could easily fail.

Some of the other challenges to mobile email marketing are:

- Mobile only email addresses may reflect specific demographics or be subject to special anti-spam rules.

- You can add links to the message because links are clickable in most smartphones. That is a great way to get readers to your site. However how do you make your landing page both PC and mobile friendly?

You are more than welcome to add other challenges you know about mobile email marketing in the comment below.