Local Small Businesses Raise Search Spend

Small businesses using search advertising have sharply increased their search engine advertising in Q3 2009, according to data from WebVisible. Average spending by small-business search advertisers was up 91% year over year and 93% quarter over quarter in Q3. While Google still got most search spending, it lost 5% of the spending share over over last year. Bing gains 2.9% of the spending share.

More and more local small to medium businesses have concluded that over half of new customers are ‘referred’ by the internet. According to Google, more than 70% of the online searches are for local products or services. Remember, we are talking about billions of online searches everyday.

Stats show that 90% online commercial searches result in offline purchase; 82% of local searches follow up via online store visit, phone call or purchase. However 90% of local businesses have no clue of what to do to take advantage of those online local searches to benefit their local businesses.

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Delphine Zhu

Online marketing consultant, entrepreneur, blogger and certified qigong teacher. Delphine started qigong practice since her early 20s. She found that qigong practicing equips her with tons of energy, open and creative mind, strong will power, and great health.

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