Why You Want To Promote Real Estate Listings In Craigslist

Do you know that potential home buyers and people who are looking for rental homes use Craigslist more often than using MLS real estate listings?

How do I know that? Let’s look at the following stats:

This is what Google tells me what the hot searches are among BC online visits during the past 30 days in real estate niche:

As you can see, keyword terms “craigslist” and “craigslist vancouver” are #2 and #3 top searches. Their search volume is 3 and 4 times higher than “mls” or “real estate” in search volume.

Alexa shows that Craigslist is the #22 top sites in Canada. Craigslist and Kijiji are the two most popular classified ad sites in Canada. There are hundreds and thousands of listings in lower mainland posted to Craigslist everyday. In Vancouver area alone, there are about 500 listings in low season and above 1000 listings in peak season posted to Craigslist everyday. Not to mention there are another a few hundreds of posts in other areas like tri-cities (Coquitlam, Port Coquitlam and Maple Ridge), Fraser Valley, Victoria and so on.

Check out what I found what a Realtor said about his experience:

“I am a Realtor with Keller Williams Realty in Franklin TN. OF COURSE I use the MLS to list all homes for my sellers. The Nashville MLS is a GREAT tool and a no-brainer when it comes to giving a listing exposure. This exposure naturally targets other Realtors with buyers. In addition, buyers are learning more and more how to use the public MLS system for their particular area.

On the flip side, many buyers and renters are turning to Craigslist more and more. In fact, the last 2 rentals I had on the MLS were ALSO posted on Craigslist and BOTH rentals got their renters from Craigslist…NOT the MLS. To make it even sweet, I got ALL my calls from Craigslist. Not one of them came from another Realtor on the MLS.

I have also found similar success with listing a home. I have gotten extra traffic and calls from Craigslist. This is a FREE service and that extra call or email could just be the one.”

Of courses there are always different voices because different people have different approaches and experience. Check what I found in Yahoo Answer about “How much has craigslist taken from the real estate listings vs MLS?”

My advice is no matter its about listing on MLS, Craigslist or somewhere else, you want to catch up with as many marketing channels as you can, as long as your time or budget allows, because you will never know who the potential buyer come from where. And real estate marketing is all about exposing yourself to the maximum! To your success!