Canada’s Internet population continues to grow – by 2013, it will hit 25.9 million, or nearly 75% of the entire nation. That’s is really impressing. The total population as of January 2009 is around 33.5 million, while 69.2% of them (23 million) are internet users.
Many of these people are among the world’s most committed Internet users, spending 45 hours or more online each month. Since over 70% of the internet users are searching for local related content according to Google, local business marketers should be adapting to the online search surge.
While nearly 65% of consumers in the country own a mobile phone, they do not prize them as highly as Americans do. And the majority do not feel compelled to pay for a data package to surf the Web while away from home.
But traditional media isn’t dead — television still dominates, especially in the highly desirable over-35 audience.