In 2012, if your site’s ranking was being severely hit by Google’s Panda or Penguin algorithm update, you were not alone. Those changes by Google caused many website SEO rankings slid, or even worse fell off the internet and disappeared overnight. Aiming to clean up search results for their visitors, Google went at the problem areas with precision surgery, cutting away the useless fat clogging the arteries of relevant search results. Once the Panda, Penguin and EMD updates rolled over those who had gamed the system (and a few innocent bystanders), 2012 came to a close with what many saw as promise for 2013.
However, soon there were people suggesting a new major Google algorithm change was looming on the horizon for 2013. Targeting social media cues, this Google update will possibly factor social media mentions and shares into their decision on how to rank a site. If people are talking about your business in the social-sphere, then your brand and product must be worth paying attention to, and Google will boost a site accordingly. While this type of change is ripe for abuse, there seems to be no immediate concern. Of course, be prepared, what works today with helping ranking may be considered a no-no in the future, as companies catch on and hire out people to create accounts to talk about their brand and products. For now, creating a social marketing plan and original content is the ranking wave to ride in 2013. Get to the front of the line or risk being pulled under and lost in the tide.
For those site owners whose SEO rankings were harmly hit by Google’s Panda or Pengium update, it is time to dust off, scrape your shoes clean and set a clear a path for 2013. Let’s be fair and honest, most of the sites being hit by Google algorithm update were playing over the edge of Google rule. Google’s rule is fairly transparency and fair to ensure plenty of possibilities and opportunities for webmasters who willing to follow the rules of fair play. Google continues to make every attempt to level the playing field for all online retailers, big or small, local or national, to give every business the same chance of succeeding online. No one could know what Google has planned for 2013 and I believe that 2013 is an exciting year to play on SEO rankings.