Canada New Anti-Spam Law Worrying Small Business

By on 7-11-2014

In Canada the recent Anti-Spam Law is causing concern for small businesses in Canada, but why? Since July 1, 2014 it has been illegal for commercial businesses to send emails or electronic correspondence (which can even be advertising within social media) to Canadians without their express permission to do so. So, small businesses in Canada cannot promote their wares or services to an audience of “potential” customer any longer. This could have a detrimental...

Five New Year Wishes For Marketers

By on 1-02-2014

There are 5 new year wishes for 2014 which I believe some marketers would have in common: 1. Bring Online Advertising Into The Supply Chain. I hope marketers will work more closely with their company’s IT department to connect the dots across multiple data silos within their organization. It means integrating ad serving and retargeting systems with online ordering systems; enterprise resource management platforms; customer relationship management tools; reverse logistics when consumers buy online...

How This FaceBook Hashtag Thing Impact Your Business

By on 7-23-2013

In June 2013 Facebook announced it will roll out a hashtag feature that’s been going on Twitter now for a good couple of years. It is too early to say how many businesses and marketers have thought about taking advantage but it’s believed that once people get used to the idea hash tags on Facebook could well become as popular as they are on Twitter. In short, the way it works is, you may...

Natural Link Building vs. Unnatual Link Building

By on 2-14-2013

Since Google is changing its algorithm constantly to create new rules of good link building and bad link building, SEO mareketers most of the time feel frustrated instead of being motivated to adapt to those new rules. The reason is that most SEO marketers were trying to figure out to work on the bottom line of what’s still working and what’s not. So when there’s any change implied by Google, marketers have no choice...

What SEO Marketers Should Deal With (Not Provided) Keyword Data

By on 2-12-2013

I’ve been watching on those (not provided) organic keywords search data from Google Analytics reports for my clients websites for more than 12 months. Since October 2011, Google changed the way it harvests data from organic search to they called “protect users’ privacy”. Wonder what caused (not provided) data in your analytics report? Because Google hides search terms from your referring search engine traffic logs. When searchers are logged into their Google account through...

2013 An Exciting Year To Play SEO Rankings With Google

By on 1-24-2013

In 2012, if your site’s ranking was being severely hit by Google’s Panda or Penguin algorithm update, you were not alone. Those changes by Google caused many website SEO rankings slid, or even worse fell off the internet and disappeared overnight. Aiming to clean up search results for their visitors, Google went at the problem areas with precision surgery, cutting away the useless fat clogging the arteries of relevant search results. Once the Panda,...

Search Engine Marketing and The Cost of New Customer Acquisition

By on 10-01-2012

The goal for search engine marketing is to rank website for keywords chosen. We all know that it involves tons of work and effort from SEO the website itself to pick the right keywords, all the way to build network of linkings in order to push the rankings. Although we put a lot of effort, there will still be no guarantee of ranking even if we do attain rankings for certain keywords today. What...

Did Link Building Fail in SEO ranking?

By on 7-23-2012

First of all link building is still one of the most effective ways for SEO ranking. More and more small businesses have been educated enough to understand how important to build back links through content marketing. “Luckily” they found some article marketing and content creation tools which really make it easy for them to come up with new articles and blogs for content marketing matter. However most of them find it miserably non working. So they...